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corboy
To get where ET is, you need ego, and you need a large team of people skilled in marketing, PR and SEO...search engine optimization.
Sure, everyone has an ego, don't they? Doesn't necessarily mean their actions are egotistical. Tolle may also be driven (at least in part) by a belief that his message will change the world for the better. That's at least the impression I get from his books. If his message really does change the world for the better is another matter. The answer I think is yes and no. My father for example had a dislike for anything involving the words "meditation" or "awareness." He refused to look inwards and observe that there exists awareness in between and behind thoughts. This whole dimension of himself had always eluded him, until he started watching videos of Tolle. Tolle's unthreatening and unglamorous demeanor and appearance and his way of explaining things created an opening for my father. But obviously Tolle has a less beneficial effect on some other people, like ime223.