Another trick is for the guru to be 'crazy like a fox'.
[forum.culteducation.com]
[forum.culteducation.com]
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I see no evidence that Byron Katie is actually nuts. Quite the opposite. She may ACT weird and strange, but that seems to be Marketing, carving out a unique identity in the glutted New Age marketplace. You gotta be different to get some attention these days.
But they are running a large, international multimillionaire dollar money-making racket. Totally blatant.
Once they go "international" then money can be moved around for tax reasons, bank accounts in various countries, protection from liability, etc.
Its pretty clear that the "crazy-weird" is their schtick, their pitch, their uniqueness. It draws a certain type of person in, the type of person they want.
But it is mainly designed/evolved to destabilize people's sense of Self and even REALITY, so they can take over your life and mind. It flat out Thought Reform, in a highly systematic fashion.
Once they lose contact with reality, these folks can literally sell their house to get money to give to Byron Katie. Vulnerable people "lose it" and end up working for the culty LGAT for free, even worse, being charged money to work for the LGAT...this "crazy" stuff is clearly designed to take away people's sense of reality.