"For example, let us say that a satsang teacher has chosen the spiritual nickname of Foo. Now Foo is the actual name. By adding “ji” to it, the name itself is made into Fooji. Everything then gets convoluted.
Everyone referring to Mr. Foo is forced to call Mr. Foo, Fooji! This essentially means “Respected Foo.” The option to call Mr. Foo, simply Foo or Mr. Foo is thus taken off the table. The name Fooji is hence imposed on the innocent whether they wish to use the term “ji” to refer to the person or not."
[luthar.com]
Everyone referring to Mr. Foo is forced to call Mr. Foo, Fooji! This essentially means “Respected Foo.” The option to call Mr. Foo, simply Foo or Mr. Foo is thus taken off the table. The name Fooji is hence imposed on the innocent whether they wish to use the term “ji” to refer to the person or not."
[luthar.com]