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Many students’ first encounters are casual: They spot a free or almost-free event with a title such as “Tired of Swiping Left? Let’s Talk Real Intimacy!” or “You Do Yoga. You Meditate. Now try #OrgasmicMeditation.”
At that event, OneTaste staffers tell them about the $199 Introduction to OM class. While attendees are no longer invited to try OMing during the intro class, it still features a live OM demonstration between staffers, right before lunch. The way to learn more, the intro students hear, is to take more classes.
Currently, students pay $499 for a weekend course, $4,000 for a retreat, $12,000 for the coaching program, and $16,000 for an “intensive.” In 2014, OneTaste started selling a yearlong $60,000 membership, which lets buyers take all the courses they want and sit in the front row. Staff also encourage students to repeat courses, telling them the experience changes as they progress. OneTaste says about 1,400 people have taken its coaching program, 6,500 have come to an intro class, and more than 14,000 have signed up for online courses and its app.
Some students take a course or two and drop off. But often, those with a core yearning—to overcome anxiety or resolve a sexual trauma, for example—are drawn in deeper. Volunteering at events can lead them to come work for the company full time, usually in sales. Former staffers say they were trained to target young, beautiful women and awkward, wealthy tech guys. They set up booths at life hacking conferences and Daybreaker early-morning dance parties, serving coffee in shirts bearing slogans such as “The Pussy Knows” and asking passersby, “How’s your orgasm?”
At OneTaste events, attendees often played communication games prompting them to share vulnerable stories.
Former staffers say they took notes that might help them sell later—maybe a student was recently divorced and lonely—and senior staff assigned subordinates to home in on wealthy students who seemed attracted to them or had experiences in common. They also say female employees were told to wear lipstick, heels, and short black skirts.
For the entire, very informative article about One Taste, go here:
[www.culteducation.com]