Mario Pianesi - Laughter and Internet Use Forbidden Ma Pi Diet

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But such was his popularity, people in Macerata are struggling to believe the revelations. The local macrobiotic restaurant, offering cheap and healthy meals, is well-visited.

“I know many who work at the restaurants and are not exploited,” said Marco Ribechi, a journalist who reflected on Pianesi as a potential Jekyll and Hydecharacter in an article for the local online newspaper, . “Some of it may be exaggerated, but this is just my opinion.”

He said there may have been “layers” within the movement, whereby some people were exploited and others were not.

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Complainants described a sinister network which allegedly wielded power through a diet claimed to provide miracle cures for viruses and illnesses such as HIV, cancer and diabetes. Rules allegedly included banning women from wearing short skirts, make-up and from washing during their period. More bizarre customs were said to include having to get out of bed on the right side and cutting hair and nails on any day of the week other than Tuesday or Thursday.

People were also allegedly banned from laughing too much, using the internet and going to the gym, while men were told that wives who left them were akin to prostitutes.

“The rules came about over time,” said Vanda Secondino, who became involved with the group in 1989 after attending one of its first holiday camps.