Friends, we are being targeted by subliminal influences thanks to advertising.
Here are examples from restaurant menus.
If you think "menu engineering" is creepy, just think of all the mental engineering going
into ads for shit like nicotine products, alcohol ads aimed at young people --
and yes -- cults.
[www.bbc.com]
(small excerpt -- the entire article is filled with descriptions
of the various mind hacks that lurk in a menu.
To the companies employing 'restaurant engineers', we are not persons.
We are no more than ATMs/cashpoint machines. Hire a menu engineer
to create a document that diddles our brain circuits and that is the equivalent
of finding the PIN number that will open someone's account.
In this fourth industrial revolution, we are not persons. We are
meat robots capable of disgorging money.
Instead of the classic used car salesman persuasion methods, now they're
mind hacking us.
So, learn more about this so you can keep your likes and dislikes truly your own -- and lock the hackers out.
Again, here's the BBC article. An amazing read.
[www.bbc.com]
Here are examples from restaurant menus.
If you think "menu engineering" is creepy, just think of all the mental engineering going
into ads for shit like nicotine products, alcohol ads aimed at young people --
and yes -- cults.
[www.bbc.com]
(small excerpt -- the entire article is filled with descriptions
of the various mind hacks that lurk in a menu.
Quote
A recent study published by scientists at Stanford University, in California, found that vegetables that have been given indulgent sounding descriptions – such as “dynamite chili”, “sweet sizzling green beans”, and “crispy shallots” – on a cafeteria menu were picked 23% more often because it made them sound more exciting and flavoursome.
[mbl.stanford.edu]
The words used to describe a food, however, may do far more than make them sound enticing – they can make our mouths water. A study from the University of Cologne in Germany last year showed that by cleverly naming dishes with words that mimic the mouth movements when eating
[www.sciencedirect.com]
restaurants could increase the palatability of the food. They found words that move from the front to the back of the mouth were more effective – such as the made up word “bodok”.
The effect seems to even work when reading silently, perhaps because the brain still stimulates the motor movements
[science.sciencemag.org]
required to produce speech when reading. This masticatory effect, the authors suggest, gets our saliva glands working.
To the companies employing 'restaurant engineers', we are not persons.
We are no more than ATMs/cashpoint machines. Hire a menu engineer
to create a document that diddles our brain circuits and that is the equivalent
of finding the PIN number that will open someone's account.
In this fourth industrial revolution, we are not persons. We are
meat robots capable of disgorging money.
Instead of the classic used car salesman persuasion methods, now they're
mind hacking us.
So, learn more about this so you can keep your likes and dislikes truly your own -- and lock the hackers out.
Again, here's the BBC article. An amazing read.
[www.bbc.com]